Law Firm Marketing
Almost every client a law firm signs starts the same way: a person with a problem opens their phone, searches, reads a few options, and calls one. Law firm marketing is the work that puts your firm in front of that person at the moment of the search and turns the call into a consultation. It has more moving parts than marketing a typical local business, because your cases are worth a great deal, your advertising is governed by bar rules, and a call you miss at nine at night is usually a client signed by the firm that picked up.
We run the whole engine so the pieces pull together instead of against each other: getting found in search, buying the right clicks, a website built to convert, and intake that answers every call. DGR TechLabs has run marketing and local search since 2018, US registered, with a small senior team. You get plain reporting, no long contract, and ownership of everything we build.
What law firm marketing covers
Most case-ready searches are local: a practice area plus a city, or a near-me query that surfaces the map pack. We rank your site and profile for the matters you want more of and the towns you serve. See SEO for law firms for how that program works.
Paid search puts you at the top the day you need cases now, and Local Services Ads earn the Google Screened badge that sits above everything else for legal queries. We build and manage both so the spend goes to clicks that call. This runs through our paid search management.
Your site is the hinge between a click and a signed client. It has to load fast, read clearly, prove you are real, and make contacting you effortless. See law firm web design for what we build and why it converts.
Legal leads do not keep office hours, and the firm that responds first usually wins the case. We set up answering and intake for law firms so every call and form is captured, qualified, and booked, day or night.
Reviews and a steady presence shape whether a cautious prospect trusts you with something as personal as a legal matter. We help you earn reviews the right way and stay visible through social media marketing.
Many leads go cold because no one followed up fast enough. Where it helps, we wire in automation that texts and emails new leads in seconds and nudges the ones who went quiet, all inside your existing systems.
Search rankings and Google Business Profile (SEO).
Most case-ready searches are local: a practice area plus a city, or a near-me query that surfaces the map pack. We rank your site and profile for the matters you want more of and the towns you serve. See SEO for law firms for how that program works.
Google Ads and Local Services Ads.
Paid search puts you at the top the day you need cases now, and Local Services Ads earn the Google Screened badge that sits above everything else for legal queries. We build and manage both so the spend goes to clicks that call. This runs through our paid search management.
A website that turns visitors into consultations.
Your site is the hinge between a click and a signed client. It has to load fast, read clearly, prove you are real, and make contacting you effortless. See law firm web design for what we build and why it converts.
Answering and intake, around the clock.
Legal leads do not keep office hours, and the firm that responds first usually wins the case. We set up answering and intake for law firms so every call and form is captured, qualified, and booked, day or night.
Social proof and reputation.
Reviews and a steady presence shape whether a cautious prospect trusts you with something as personal as a legal matter. We help you earn reviews the right way and stay visible through social media marketing.
Automated follow-up (optional).
Many leads go cold because no one followed up fast enough. Where it helps, we wire in automation that texts and emails new leads in seconds and nudges the ones who went quiet, all inside your existing systems.
How we grow your firm
Want a scope and a fixed price?
Why law firms choose us
Law firms occupy an unusual corner of local marketing. A single case can be worth more than a year of a small retailer’s marketing budget, the searches are fiercely contested, and you are often up against firms that spend heavily on television and lead brokers who sell the same inquiry to several practices at once. That mix rewards a firm that owns its own pipeline. A strong profile, a fast and trustworthy site, top placement for the matters you want, and intake that never misses a call let you compete on quality of response instead of size of ad budget.
We count signed cases, not clicks.
Rankings and impressions are means to an end. We tie the work to consultations and matters so you can see what your budget returns.
We respect the rules you work under.
We keep your advertising inside bar guidelines, avoid claims you cannot make, and never invent a testimonial or a result. Honest marketing is also the kind that survives a compliance review.
One team for the whole funnel.
Search, ads, website, and intake usually sit with four different vendors who blame each other. With one team running them together, the handoffs stop leaking leads.
Month to month, and everything is yours.
There is no long-term lock-in. Your website, content, ad accounts, and Google Business Profile belong to you, and if we ever part ways you keep all of it.
A senior team since 2018.
You deal with the people doing the work, not an account manager relaying messages to a junior pool.
What law firm marketing costs
Most law firm work runs as a monthly retainer. SEO starts at $799 a month and local SEO from $499 a month, while paid ad management starts at $499 a month with your ad spend paid directly to the platform and kept separate. Intake, answering, and automation are set up for a one-time fee and a modest monthly running cost, scoped to how your calls flow today. Your website is a custom build, quoted after we understand the firm and the matters it needs to win.
What moves the price: how many practice areas and locations you market, how competitive your city is, the shape your site and profile are in now, and how many channels you run at once. A single-office firm focused on one practice area is a smaller engagement than a multi-location firm covering several.
See the pricing page for the published figures, or book a call and we will scope a plan and give you a fixed monthly number for your firm.
Ready to get a real number?
Law firm marketing questions
Straight answers to what owners ask first.
Do you keep our advertising within bar rules?
Yes. We work within the advertising guidelines that govern law firms, keep claims defensible, and never use fabricated reviews or results. If a tactic would put your license at risk, we do not run it.
Should a law firm invest in SEO or Google Ads?
Usually both, in sequence. Ads and Local Services Ads bring cases quickly while SEO is still compounding, and SEO lowers your cost per case over time as the paid budget does less of the lifting. We start with what your timeline and budget support and adjust as results come in.
What are Local Services Ads for lawyers?
They are Google’s pay-per-lead ads that appear above regular search results with a Google Screened badge, which requires a background and license check. For many practice areas they are among the highest-intent placements available, and we set up and manage them for you.
Do you market a single practice area or the whole firm?
Either. Some firms want us focused on one high-value matter type, others want the full firm marketed across several practice areas. We build the page structure and campaigns around the matters you actually want more of.
Will we own our website and accounts?
Yes. The website, content, ad accounts, and Google Business Profile are yours. We build and run them inside your accounts, so nothing is held hostage if you leave.
Do you require a long-term contract?
No. Everything is month to month. We would rather keep your firm by producing cases than bind you to a year you come to regret.
Bring in more cases
If you want a marketing engine that brings your firm better cases instead of just more clicks, the next step is a short call. We will look at where you rank, what your competitors are doing in your market, and which channels will return the most for the cases you want.
Book a call and we will map a plan to your practice areas and market, or check pricing first. Our case studies show the kind of plain reporting you can expect.