Case studies

Work we can show with a straight face

Named where the client allows it, dated, and honest about what we did and what changed. Every number here is pulled from the client’s own analytics, ad accounts, or Search Console, and labelled with its source. If a result isn’t here yet, it’s because it doesn’t meet that bar, not because it doesn’t exist.

Ecommerce · Charm jewellery Technical SEO

Lily Charmed

A UK charm-jewellery brand came to us after a Google hit. We cleared a 68,000-page index bloat and turned it into six weeks of compounding organic growth.

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+34.6% Revenue GA4 · ~6 weeks
+71% Organic traffic GA4 · organic sessions
2.8× Top-3 keywords Ahrefs · 185 → 513
Luxury wellbeing · E-commerce Google Ads (Shopping & Performance Max)

anatomē

anatomē's Google Ads spent steadily but returned below break-even. By rebuilding who the account targeted before scaling spend, we lifted Actual ROAS from 78.57% to 230.80% on effectively flat budget.

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230.80% Actual ROAS Google Ads · up from 78.57%
+193.7% Return on ad spend Google Ads · Sep to Dec 2025
+54.2% Click-through rate Google Ads · 0.59% to 0.91%
Ecommerce · custom cards SEO + Google Ads

DuraCard

A US custom-card ecommerce brand we've run SEO and Google Ads for since 2023. Organic traffic is up roughly 6.5×, they own the top three for their money keywords, and the ads return more than $4 for every $1 spent.

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4.3× Return on ad spend Google Ads · $20.7K → $88.1K
6.5× Organic traffic Semrush · 2,176 → 14,102
543 Top-3 keywords Semrush · from 107
Live event illustration · Fashion design Local SEO

Craven Fashion Studio

A Florida live-event illustrator was nearly invisible on the local map. We grew her Share of Local Voice for 'live illustrator' from 19% to 65%, and doubled her Google Maps views.

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65% Share of local voice Local Falcon · up from 19%
+102% Google Maps views GBP · 12 months
+156% Website clicks GBP · 12 months
Ready-mix concrete supplier SEO + Local SEO

Pro-Mix Concrete

An ongoing SEO and Local SEO partnership took a London concrete supplier from ~126 monthly organic visits to 6,700, and to top-three map rankings across the city.

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53× Organic traffic Semrush · 126 → 6.7K/mo, Jun 2024 → Jun 2026
6.3K Keywords ranked Semrush · from 807, Jun 2024 → Jun 2026
12.1K Search clicks GSC · last 6 mo, from 9.74K
Artisan food · E-commerce Google Ads (Shopping & Performance Max)

Smiley Honey

Smiley Honey's Google Ads were efficient but capped. We cut cost per conversion from $6.32 to $3.25, down 48.6%, while more than doubling clicks, scaling a Florida honey brand into peak season profitably.

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$3.25 Cost per conversion Google Ads · down 48.6% from $6.32
+110.8% Clicks Google Ads · 9.06K to 19.1K
~3x Est. conversions Google Ads · estimated from spend ÷ CPA
Hardwood flooring supplier SEO + Local SEO + Google Ads

Rustic Wood Floor Supply

A hardwood flooring supplier in Atlanta. Our Google Ads drove 349 sales at $7.65 each in three months, until the client paused them, unable to keep up. The SEO kept compounding underneath.

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$7.65 Cost per sale Google Ads · 3-month run
349 Ad sales Google Ads · before they paused
Organic traffic Semrush · 372 → 1,527
Local florist SEO + Local SEO + Google Ads + Meta Ads

Growing Wild

A Manhattan Beach flower shop. We run their SEO, Local SEO and paid ads, top-three across the local map, and 542 ad sales at $19.69 each, under the owner's $30 target.

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$19.69 Cost per sale Google Ads · vs <$30 target
542 Ad conversions Google Ads · Jan 2025 → Jun 2026
3.7× Organic traffic Semrush · 278 → 1,018
Medicaid home care SEO + CRO

Panda Care Homecare

A brand-new Medicaid home-care site launched with no search presence. We fixed the technical foundation, built SEO, and tuned the site to convert, from 187 impressions to 63.5K.

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63.5K Search impressions GSC · 6 mo to Jun 2026, from 187
829 Organic clicks GSC · vs 14 the prior 6 mo
227 Keywords ranked Semrush · Jun 2026, from 8
Coaching software (SaaS) Keyword research + SEO plan (one-time)

Coachway

We handed Coachway a one-time keyword research and SEO plan. Their team implemented it, and organic search went from 17 clicks to over 3,500 in six months.

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3.53K Organic clicks GSC · 6 mo to Jun 2026, from 17
16K Search impressions GSC · 6 mo to Jun 2026, from 34
37 Keywords ranked Semrush · Jun 2026, from 0 (5 in top-3)
Managed IT services (MSP) SEO + Local SEO

Capital Techies

A DC managed-IT provider rebuilt their website, the kind of migration that usually tanks SEO. We steered the rankings through it, and they grew: 195 keywords to 774, plus a Local SEO lift.

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Keywords ranked Semrush · 195 → 774, Dec 2025–Jun 2026
+380% Maps impressions Google Business Profile · Jan–Jun 2026
+65% Organic traffic Semrush · 108 → 178, Dec 2025–Jun 2026

Client reviews

And here's what they said about it

Verbatim from our verified Upwork profile. The case studies above are the numbers; these are the people behind them.

Working with Khayum has been an exceptional experience. Their expertise and dedication have consistently delivered outstanding results, exceeding our expectations. Their proactive approach and attention to detail have truly set them apart, making collaboration smooth and efficient. We highly recommend them to anyone seeking top-notch Google services.
Google SEO & Ads Verified on Upwork · 2024
Great freelancer, great results on the work he did! Would definitely hire again for on-page SEO, PPC management, and some off-page as well!
White-label SEO & PPC Verified on Upwork · 2025
Khayum did a great job and was very diligent with the task of driving traffic to our site. We would definitely hire him again.
E-commerce SEO Verified on Upwork · 2024
Abdul is responsive, respectful and attentive when it comes to detail, he was helpful throughout the whole delivery and helped the dev do proper implementations!
SEO consulting Verified on Upwork · 2025
Amna and her team offer a reliable and professional service.
Paid ads management Verified on Upwork · 2025
Great company to work with!
SEO Verified on Upwork · 2025
Great support and always for the company they are working for. Thanks for everything you have done.
SEO & Google Ads Verified on Upwork · 2024
Grateful to Abdul and his team for helping us out.
Squarespace SEO Verified on Upwork · 2025
Abdul is very cooperative and did follow up on the projects we asked him to.
Monthly SEO retainer Verified on Upwork · 2025

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